Noemi
Building a simpler way to have a professional presence online.
About
Designer born and raised in NYC, living in Los Angeles. I have the most fun at the intersection of design, product, and brand. I've been hands-on and I've built and led teams. Now building Noemi and advising early-stage founders.
Currently
Building Noemi and advising early-stage founders
Available for
Selected work
Netflix | Global Design System
Led the direction of Netflix's first global design and brand system across marketing and product from brief and partner selections to driving internal alignment and rollout.
Netflix | Personalized Content Discovery
As a product and design lead across content, product, and engineering, I scaled the artwork testing behind Originals discovery and ran the creative experiments that drove up to 20% more viewing. Later pushed into new content types like Live and local.
Vista | Global UX & Design
Built Vista’s global design team from scratch and led the UX side of the transformation of the international sites and SMB design tools, including vision assets that reframed Vistaprint from print vendor to small‑business creative partner.
Fintech | Mint.com & Wealthfront
At Mint.com I led a talented design and creative team through the redesign of Mint's core experiences. At Wealthfront, I was the first designer among the engineers and built their first design team.
HeBAN | Greek Startup Angel Network
Board member, advisor, and angel investor in a network backing Greek startup founders.
KinoSaito | Advisory Board
An arts center in Verplanck, NY, honoring my mentor, painter Kikuo Saito, and nurturing abstract art in every form. Founded by his wife, Mikiko Ino. Worth the trip up the Hudson.
Cares about
Family,Fitness,Live music,Weird art,Greekness,Sun worship
Work Background
Founding Team at Noemi
Los Angeles, CABoard Member, Advisor and Investor at HeBAN
Los Angeles, CAAdvisory Board at KinoSaito
Verplanck, NYVP, Design & Advisor at Magic Labs
New York, NYVP, UX & Design at Vista
New York, NYProduct & Brand at Netflix
Los Angeles, CADesign at Wealthfront
Palo Alto, CADesign at Mint (Intuit)
Mountain View, CACreative Director at Independent & Agency
New York, NYEducation
School of Visual Arts
New York, NYSteven vouches for
Christine FarrellyFreelance Creative Director
Brian J CunninghamCreative & Strategic Consultant
Noah NathanGlobal Design & Creative Executive
Christos TrampoukisCo-founder & CEO | Venture Partner
Olivia King HayesProduct Strategist
Iain Barrington-LightCreative & Strategic Consultant
Vince ManiagoProduct Executive | Advisor
Alex TorresBrand & Product Design
Zack LabadieProduct Designer
Nikos SidiropoulosSoftware Engineer