Noemi
Building a simpler way to have a professional presence online (this site!)
About
Designer born and raised in NYC, now in LA. I've worked across product, design, brand, and marketing, at startups and at companies like Netflix, Vista, and Mint. I'm happiest close to the work, shaping the product and the business behind it.
Currently
Building Noemi and advising founders.
Available for
Selected work
Netflix | Global Design System
Led the direction of Netflix's first global design and brand system across marketing and product from brief and partner selections to driving internal alignment and rollout.
Netflix | Personalized Content Discovery
As a product and design lead across content, product, and engineering, I scaled the artwork testing behind Originals discovery and ran the creative experiments that drove up to 20% more viewing. Later pushed into new content types like Live and local.
Vista | Global UX & Design
Built Vista’s global design team from scratch and led the UX side of the transformation of the international sites and SMB design tools, including vision assets that reframed Vistaprint from print vendor to small‑business creative partner.
Fintech | Mint.com & Wealthfront
At Mint.com I led a talented design and creative team through the redesign of Mint's core experiences. At Wealthfront, I was the first designer among the engineers and built their first design team.
HeBAN | Greek Startup Angel Network
Board member, advisor, and angel investor in a network backing Greek startup founders.
KinoSaito | Advisory Board
An arts center in Verplanck, NY, honoring my mentor, painter Kikuo Saito, and nurturing abstract art in every form. Founded by his wife, Mikiko Ino. Worth the trip up the Hudson.
Cares about
FamilyFitnessLive musicWeird artGreeknessSun worship
Work Background
Co-Founder, Product & Design at Noemi
Los Angeles, CABoard Member, Advisor and Investor at HeBAN
Los Angeles, CAAdvisory Board at KinoSaito
Verplanck, NYVP, Design & Advisor at Magic Labs
New York, NYVP, UX & Design at Vista
New York, NYProduct & Brand at Netflix
Los Angeles, CADesign at Wealthfront
Palo Alto, CADesign at Mint (Intuit)
Mountain View, CACreative Director at Independent & Agency
New York, NYEducation
School of Visual Arts
New York, NYSteven People Steven endorses, limited to 10. for
